Next Ventures – Sasha Pylypenko

My works / Next Ventures

nextventures.ai 2022

Next Ventures is a group of digital companies that focuses on digital data privacy, gaming and commerce.

Industry: Business, Finance, Technology

design direction • visual identity and guidelines • website design • illustration

In my role, I led the creation of our brand's visual identity to ensure it truly represented product's values.

Working closely with product owners, I established a consistent design style that reflected our brand's essence. My main goal was to develop a compelling website that clearly conveyed our product's concept.

My responsibilities encompassed:

Developing a unique brand design style in collaboration with the product team;
Contributing perspectives and proposing ideas for enhancement;
Orchestrating design processes and overseeing the collaboration between core product team and Front-End teams;
Drafting tasks and offering feedback throughout the development stages;
Creating the product website from conceptualization to final design implementation.

Branding and visual design

The logo type is based on a modified Futura Extra Condensed font. A bold, blocky font makes it visible and balanced, and brings up a strong, confindent feel.

The color scheme is based on shades of blue and a warmer variation of purple, combined with two brighter antagonistic pink and aquamarine colors to add power, freshness and upbeat to a calm, balanced primary color set.

Website design

My main goal was to develop a website that effectively communicated the brand's vision. This involved conducting thorough research and conceptualizing ideas to align with the overarching vision, culminating in the delivery of final design assets featuring custom 2D artworks and web animations.

I was responsible for presenting concepts to the stakeholder team, gathering feedback for improvement, and overseeing the design process. I coordinated closely with the core product team and Front-End teams throughout all stages of development.

Illustration

I collaborated with a team of freelance illustrators who were focused on:

Developing brand graphic style to match product’s vision;
Gathering ideas, performing design research and creating concepts;
Delivering custom illustrations, icons, and other visual assets.