My works   /   ZED RUN

www.zed.run           2020

Building web presence for digital horse racing game.

Role: Visual Designer

visual design  •  advertising  •  UX&UI for AR app

Overview

ZED RUN is a blockchain-based digital horse racing game.

I joined the marketing team shortly after launch to help shape the brand’s visual identity as the product expanded its audience through social media.

My main role focused on designing visuals for social media and advertising campaigns, translating ideas from the founding team into engaging marketing assets. Alongside that, I worked on a range of design tasks including landing pages, ads, posters, and sticker packs.

I also collaborated with the product team as a UI/UX designer on the ZED AR mobile app, which allowed users to interact with their digital racehorses through augmented reality.

Responsibilities

• Establishing a visual design voice for the product’s social media presence
• Designing visuals for marketing campaigns and online publications
• Building user interface for AR mobile app
• Designing landing pages, investor brochures, brand guidelines, and event merchandise

Visual Design

Inspired by ZED RUN’s futuristic, cyberpunk-influenced aesthetic, I developed a visual language that reflected the brand’s bold and energetic personality across social media, campaigns, and live events.

AR App Interface

As part of the product team, I contributed to the design of the ZED AR mobile app, which brought digital racehorses into real-world environments through augmented reality.

My role included designing UI elements, user flows, and visual layouts that made the AR experience feel intuitive, engaging, and aligned with the product’s futuristic identity.

Sticker packs

I designed sticker packs for in-game use, promotional campaigns, and printed merch for ZED events, helping strengthen brand visibility and audience engagement across both digital and physical spaces.

Result

ZED RUN built a strong audience within crypto and NFT gaming communities, becoming one of the most recognizable NFT games of its time and later receiving investment from a16z’s crypto fund.

Working on the project was a valuable experience that sharpened my design skills and deepened my understanding of blockchain products, digital communities, and Web3 design culture.