ZED RUN – Sasha Pylypenko

www.zed.run 2020

Building web presence for blockchain-based digital horse racing game.

Role: Visual Designer

visual design • advertising • UX&UI for AR app

Overview

ZED RUN is a blockchain-based digital horse racing game.
I joined ZED’s marketing team shortly after its technical release to help shape the brand’s visual identity as the product team focused on expanding its audience through social media.

My main role was to design visuals for social media publications and advertising campaigns. Collaborating directly with the core founding team, I transformed their concepts into engaging visual assets for marketing.

Additionally, I worked on various design tasks, including creating landing pages, establishing brand design guidelines, designing investor brochures, and crafting corporate merch like posters and stickers.

I also contributed as a UX/UI designer for the ZED AR mobile app, where users could interact with their racehorses in augmented reality.

Responsibilities

• Establishing visual design voice for product social media;
• Designing visuals for social media and advertising campaigns;
• Building user interface for AR mobile app.
• Performing diverse visual design work: landing pages, brand guidelines, investor brochures, corporate merch etc.

Social Media Imagery

ZED RUN's bold, futuristic, and cyberpunk-inspired brand image guided my work in creating a visual style that echoed the brand’s progressive personality across social media platforms and advertising.

ZED AR App

I helped design the ZED AR app, allowing players to walk their digital racehorses in augmented reality for a more interactive experience.

Stickers Packs

I developed sticker packs used in the game, promotional campaigns, and printed merch for ZED events — boosting brand engagement and visibility.

Result

ZED RUN successfully built a strong audience among crypto enthusiasts during the peak of NFT game popularity. It became one of the most popular NFT games of that time, receiving investment from a16z’s growth fund for crypto projects. Contributing to this project was an exciting and valuable experience that enhanced my design skills and deepened my knowledge of blockchain and Web3 technologies.

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