My works   /   ZED RUN

www.zed.run           2020

ZED RUN is a blockchain-based digital horse racing game.

Industry: Gaming

interface design  •  user experience  •  visual design

ZED RUN is a blockchain-based digital horse racing game.

My role involved crafting visual designs that embodied the brand's values.

Working closely with the founders, I translated their ideas into compelling visuals for advertising campaigns on social media platforms. Throughout our collaboration with ZED, I played a significant role in establishing the brand's design foundation during its early stages of development.

I contributed to various design materials, with a primary focus on creating visuals for social media platforms. Additionally, my responsibilities encompassed diverse design tasks such as designing landing pages, creating guidelines, developing investor decks, designing sticker packs, and more.

Furthermore, I served as a UX/UI designer in the creation of the brand's AR mobile app.

Social media imagery

Following ZED’s bold, progressivistic brand image and futuristic, cyberpunky vibe, my goal was to establish visual style for ZED social media and advertising which reflects brand’s personality.

AR app

I had awesome experience participating in development of ZED AR app.

The app is designed for ZED players to view their racehorses, check their racing stats on mobile, and have fun with AR experience by walking their racehorses around.

Watch video ↓

Sticker packs

Any brand needs at least one sticker pack these days. Made various stickers to be used in the game, in advertising, or as company merch for ZED employees.

Event poster design

My task here was to design a set of 30 posters to be used at ZED gaming events and in social media.

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Let’s create

something special.

Reach me at

hello@sasha.fyi

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