Design Direction & App Interface for Nabla Finance

2023 to 2026

interface design  •  brand voice  •  web presence

Overview

Nabla is an automatic market maker providing token liquidity solutions for Web3 businesses. I joined the team at seed stage to define the product design direction and build the brand’s visual identity from the ground up.

Working directly with the founding team, I established a visual language that reflected Nabla’s mission and positioned the company within blockchain ecosystem.

Over time, my role expanded beyond branding into product design. Alongside shaping the company’s visual presence, I worked on building Nabla’s product app interface, helping the team evolve the product through multiple stages of growth.

Product evolution

Q2 2023

Building the Foundation

Development of the visual identity, brand voice, design language, and initial web presence.

Q3 2023 - Q2 2024

Growing the Audience

Expansion of brand communications, community engagement, investor and partnership initiatives.

Q2 - Q4 2024

Expanding the Product

New features, interface improvements, and support for a growing partner ecosystem.

Q3 2025 - Q1 2026

Product App Redesign

UX audit, interface redesign, and a scalable design system for future growth.

A distinctive brand identity established Nabla's visual foundation, creating a clear and recognizable presence for the company's launch into the Web3 ecosystem.

The brand expanded across social media, investor communications and partnerships, helping grow the community and strengthen Nabla's presence across the ecosystem.

The platform evolved with new functionality, expanded integrations, and continuous interface improvements, creating a more capable and consistent product experience.

A complete UX refresh introduced a clearer interface, stronger consistency, and a scalable design system that prepared the product for its next stage of development.

Brand Identity & Positioning

My work began with defining a visual identity that reflected Nabla's vision within the Web3 space. Working closely with the founders and product team, I developed the brand language from early concepts through to the final identity and brand guidelines.

Alongside the core identity, I designed landing pages, investor presentations, advertising materials, and other brand assets that established a consistent presence across digital channels.

Rather than creating standalone visuals, my goal was to build a flexible brand system that could support new products, partnerships, and marketing initiatives as the company grew.

Audience Growth & Ecosystem Expansion

My role extended beyond branding into ongoing support of the company's growth and communication efforts. As the ecosystem expanded, I created visual assets for marketing campaigns, social media, investor communications, educational materials, and partnership initiatives.

Working closely with stakeholders across the company, I helped translate complex product concepts into clear visual narratives that were easier for different audiences to understand and engage with. This work contributed to a stronger and more consistent brand presence across multiple channels.

Throughout this phase, I focused on maintaining visual consistency while adapting materials for different audiences, communication goals, and stages of the company's growth.

Product Evolution & UX Improvement

As the product matured, my focus shifted toward improving the user experience and expanding the platform's design capabilities.

I collaborated closely with the product and development teams to evaluate existing workflows, identify usability issues, and improve the overall structure of the application. My responsibilities included UX research, competitor analysis, user flow optimization, interface design, and the development of a scalable design system.

Over multiple iterations, I helped evolve the platform's visual language and improve consistency across new and existing features. During the most recent redesign phase, I conducted a UX audit and participated in rebuilding key parts of the experience. The result was a more intuitive interface, clearer navigation, and a design foundation capable of supporting future product growth.

Conclusion

Over several years, Nabla evolved from an early-stage product into a mature platform with a recognizable brand and a significantly improved user experience.

Contributing to that journey gave me the opportunity to work across branding, UX, interface design, and design systems while collaborating closely with founders, product managers, developers, marketers, and external partners.

It remains one of the projects where I had the broadest impact, helping shape both how the product looked and how it evolved.