My works   /   Optimus Community

optimus.ventures           2021

Product design for Web3 crowdfunding community startup

Role: Product Designer

brand identity  •  user experience  •  app interface

Overview

Optimus is a crowdfunding community connecting crypto investors with seed-stage Web3 businesses.

I joined the team to define the product design direction, establish the brand’s visual identity, and build interfaces for a range of browser-based apps. Working closely with the Optimus team, I developed a bold and recognizable design language while improving UX and UI across product interfaces, landing pages, and partner websites.

Responsibilities

• Establishing a unique and recognizable brand identity and visual design voice
• Building and refining UI & UX for browser apps across multiple projects
• Designing websites and promotional landing pages

Branding and visual design

My first goal was to create a visual language that reflected the company’s optimistic and forward-looking mission.

The identity combines bold typography with vibrant colors to convey a sense of energy, courage, and community. The logo was inspired by a space hub with a departing spacecraft, symbolizing the collective effort behind launching new Web3 ventures.

Web app interface

Working alongside the development team, I redesigned legacy modules, introduced new features, and helped unify the product’s UI system across multiple apps.

I worked on both admin and customer-facing interfaces, adding light gamification elements to make the experience more engaging and intuitive across Optimus products and partner platforms.

Websites and landing pages

My work also included designing websites and landing pages that translated the brand’s mission into clear and engaging digital experiences.

I was involved throughout the process, from early concepts and wireframes to final UI, collaborating closely with marketing and front-end teams to keep the experience visually consistent and easy to navigate.

Result

My work helped Optimus build a cohesive brand identity and a more modern product experience across multiple platforms.

This role gave me experience across the full product design cycle, from branding to UX/UI, while also deepening my understanding of blockchain products and sharpening my skills in interface design and product development.