Optimus Community – Sasha Pylypenko

My works / Optimus Community

optimus.ventures 2021

Optimus is a community for investors aimed on crowdfunding independent digital projects.

Industry: Finance, Technology

creative direction • user experience • web app interface design • user interactions • brand identity&guidelines • animation • website design

Optimus is a community for investors aimed on crowdfunding independent digital projects.

My role was to develop brand identity for Optimus; as well as to design product web app.

I collaborated closely with the product team to establish a cohesive brand design vision. My responsibilities included overseeing the design process from strategy presentation to delivering final design assets.

Additionally, I designed the web app interface for both external and internal users and developed a design system for the product interface. I also contributed to designing promotional landing pages, social media content, and various collaterals such as ebooks, guidelines, and investor decks.

Responsibilities:

Brand identity and visual design

I started with establishing a strong and recognizable brand voice which conveys brand vision through colors, typography, and visual language.

User experience

My goal was to build a human-centered, moderately gamified product experience and improve ways of communication of the app and its users.

Web app interface

My job included building interface for both customer and admin end, as well as establishing a design system and creating product guidelines.

Website design

I designed websites and promotional landing pages for Optimus, from presenting concepts to delivering designs in motion and interactive prototypes.

The metaphor

My task was to highlight the following key points:

a futuristic, hi-tech, space mood;
a daring, courageous brand image;
a community-based product.

As Optimus Community is about crowdfunding and supporting independent projects on their early stage, the brand logo was designed to reflect its purpose:

Visual design

Bright, energetic colors were chosen to speak optimism and courage.
Bold, distinct typography style of choice is to bring up confident, energetic feel.

Web app design and user experience

My objective was to create a user-friendly product experience with subtle gamification elements.

Throughout our collaboration, I proposed several enhancements to key user experience aspects and facilitated communication between the app and its users.

Additionally, I developed the product app interface for both customers and administrators and established design system and UI guidelines.

Website design

My job included building websites and promotional landing pages for Optimus, from presenting concepts to delivering designs in motion and interactive prototypes.