Vesta – Sasha Pylypenko

vesta.us 2019

Vesta is an eCommerce tool designed to streamline operations by managing product data for online stores.

Industry: eCommerce, Marketing, Technology

visual identity and guidelines • design direction • website design • animations • ads and visual content

I worked as a part of Vesta’s marketing team to define brand design style by means of typography, colors, custom graphics, and animations.

My work area also included creating websites and landing pages, as well as other design material such as ads, social media content, ebooks, guidelines, investor decks, and more.

My responsibilities included:

Collaborating with a geographically dispersed product team;
Developing brand design style and design guidelines;
Expressing perspectives and presenting ideas for improvement to product team;
Creating websites and landing pages;
Creating designs for marketing campaigns, advertising, graphic content for social media, etc;

The metaphor

Vesta is the name of the asteroid. The logo mark includes an asteroid shape which is the part of brand asset family and is frequently used as a recognizable symbol in brand designs.

Vestabot

Vestabot is a mascot which represents Vesta’s AI as a character who helps with processing product data for clients. Vestabot appears as a friendly product assistant to gamify interface notifications.

Website design

That tube illustration on first screen above describes how Vesta works: cluttered product data from suppliers goes through Vesta AI, which processes, organises it, and seamlessly puts it into your eCommerce system.