My works   /   Vesta

vesta.us           2019

Brand identity and visual design for B2B product

Role: Product Designer

brand identity  •  design direction  •  visual design

Overview

Vesta is an eCommerce tool designed to streamline operations with product data.

I joined the marketing team to revamp the product’s visual brand identity and develop a fresh brand voice that showcases Vesta’s strengths and vision.

Additionally, I worked on redesigning Vesta’s outdated website and building new landing pages that clearly communicated the product’s core benefits to eCommerce businesses. My role was also focused on creating a wide range of visual materials, including marketing visuals, advertising content, user manuals, eBooks, investor brochures, and more.

Responsibilities

• Developing brand identity and design guidelines;
• Expressing perspectives and presenting ideas for improvement to product team;
• Creating marketing visuals, ad content, user manuals, eBooks, and investor brochures;
• Designing and improving websites and landing pages.

The metaphor

The name "Vesta" comes from the asteroid, symbolizing the brand’s unique impact.
The logo features an asteroid shape, which became a key brand asset, frequently used in designs as a recognizable symbol.

The Vestabot

Vestabot, Vesta’s AI mascot, personifies the brand's technology as a friendly assistant.
It appears throughout the product to gamify interface notifications and help users process product data.

Created by Richard PodgyPanda: https://www.behance.net/gallery/90594369/Vestabot

Result

Our efforts broadened Vesta’s audience significantly, and within just over a year, Vesta was successfully acquired by Ultra Commerce, a larger company developing similar B2B tools.

Vesta now serves as a key tool in Ultra’s product suite.

https://ultracommerce.co/blog/press-release-ultra-commerce-acquires-vesta-ecommerce-creating-industrys-most-comprehensive-ecommerce-platform/
https://ultracommerce.co/vesta/

Let’s create

something special.

Reach me at

hello@sasha.fyi