Artisan Revere – Sasha Pylypenko

My works / Artisan Revere

artisanrevere.com 2020

Promo websites for Chef Knife Manufacturer

Role: Freelance UX designer

website design • interaction design • animation

Overview

Artisan Revere is a premium brand that crafts high-end kitchen knives for chefs who value exceptional cutting experiences.

I was hired by AR’s front-end developer to design promotional landing pages that would communicate the product’s values and engage the target audience. My work involved the entire website design process, from establishing the visual design style, conducting design research, sketching wireframes, and creating animated previews to delivering final, organized design assets for development.

Responsibilities

• Conducting design research and shaping the visual design style for landing pages;
• Presenting sketches, concepts, wireframes, video previews for motion design, and interactive prototypes;
• Designing animated landing pages to engage the audience;
• Collaborating throughout the website design process, including finalizing designs with front-end developers.

Process

I started by analyzing a couple of AR’s old landing pages and reference sites to inform my design research. After gathering insights, I presented my vision to the team, creating MVP versions with wireframes and initial design style choices.

The goal was to highlight the knives as exclusive professional tools while also infusing warmth and authenticity into the design. To achieve this, I chose a dark color palette, minimalist layout, and strict typography to evoke professionalism and exclusivity. I presented animated website previews and clickable prototypes to showcase UI interactions.

After receiving approval, I worked closely with the front-end developer, testing and refining the final designs until the website was ready for release.