My works   /   The Tokenist  

tokenist.com           2020

The Tokenist is a media platform for providing news, insights, and analysis for investors.

Industry: Media, Finance

design direction  •  website design  •  ads and visual content

My role encompassed defining the product design direction and creating websites, visuals for advertising, and brand social media content. Working closely with the core product team, I played a key role in shaping the brand design voice through typography, color schemes, visual language, and animations.

Additionally, I collaborated with Tokenist to develop their websites and produce diverse social media content and advertising campaigns. Furthermore, I provided support by creating various collaterals such as ebooks, guidelines, investor decks, and more.

Branding

My goal was to develop brand design style that speaks modern finance: trust, clarity, hi-tech.

The palette combines pastel colors with their brighter variations. Such colors are chosen to sound both “calm and reliable” and “bold and futuristic” at the same time.

Website design

My task included creating websites as well as promotional landing pages aimed on engaging new audiences.

I managed the design process from conceptualization to production across all stages, providing input and presenting ideas for improvement to the product team.

More projects
on Behance

Work activity
on Dribbble

My Linkedin profile

Let’s create

something special.

Reach me at

hello@sasha.fyi

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